Meet the Clinic: Ovom Care
The Role of AI and Personalised Medicine at Ovom Care
Founded by three visionary women, Felicia von Reden, Dr Christina Hickman, and Dr Lynae Brayboy, Ovom Care integrates cutting-edge AI technology with expert medical knowledge to transform the fertility journey for countless individuals.
From Personal Experience to Pioneering Change
Felicia, the CEO of Ovom Care, brings a unique perspective to the clinic, having started her journey in the fertility field as a patient diagnosed with endometriosis. Her personal experiences fuelled her passion to improve fertility treatments and patient care, leading to the establishment of Ovom Care alongside her co-founders. This transition from patient to provider has instilled a deep understanding of the emotional and physical challenges faced by those struggling with fertility issues.
Felicia shares, "I built Ovom Care with my co-founders to create a new era in reproductive medicine, transforming my personal challenges into a force for positive change."
Leveraging AI for Enhanced Fertility Outcomes
Lynae is their Chief Medical Officer, with a background in obstetrics, gynaecology, and reproductive endocrinology. At Ovom Care, the focus is on leveraging AI to enhance IVF outcomes and enrich the patient experience. Lynae told us that traditional fertility treatments can often feel “isolating” and “overwhelming” for patients, so Ovom Care aims to change this narrative, by using technology to provide compassionate and continuous support throughout the fertility journey.
Lynae explains, "Our goal at Ovom is to take infertility out of the dark ages and into the future, using AI to improve both the success rates and the overall patient experience."
The Role of an Embryologist in Fertility Care
Christina, an experienced embryologist, plays a crucial role at Ovom Care. With over 25 years in the field and involvement in establishing numerous clinics globally, she brings a wealth of expertise to the clinic. Ovim Care is her latest project, where she applies her knowledge to manage the delicate processes involving sperm, eggs, and embryos.
Christina highlights the importance of her role, "As an embryologist, I'm essentially the first babysitter to your future family, ensuring each cell is given the best start possible."
Personalised and Transparent Fertility Solutions
Ovom Care is dedicated to personalising the fertility journey for each patient. This approach is evident in their use of AI to tailor treatments based on individual patient data and the historical data of past patients. Such customisation ensures that each patient receives the most effective treatment specific to their needs.
Transparency is another cornerstone of Ovom Care's philosophy. Patients are given clear insights into every aspect of their treatment, including the costs involved. This openness helps in building trust and alleviating the stress that often accompanies fertility treatments.
Financial Accessibility and Support
Understanding that financial constraints can be a significant barrier to accessing fertility treatments, Ovom Care offers various financing options. These options make treatments more affordable and less daunting for patients. Moreover, the clinic's innovative approach includes success-based pricing, which aligns the costs of treatments with the outcomes, further reducing the financial risk for patients.
Felicia elaborates on their financial strategies, "We're pioneering success-based pricing and various financing options to make fertility care accessible to more people, reducing the financial burden on our patients."
Empowering Patients Through Education and Support
Education is a powerful tool used by Ovom Care to empower patients. By explaining the intricacies of AI applications in fertility treatments, such as how AI grades embryos or assesses egg quality, patients are better equipped to understand and navigate their fertility journey. The clinic also offers an app that keeps patients informed and connected with their care providers, ensuring continuous support and guidance.
Lynae adds, "Education empowers our patients, giving them control over their fertility journey and ensuring they make informed decisions about their care."
Ovom Care is keen to prove the potential of AI in transforming fertility care. If you would like to find out more, head to ovomcare.com or come find them at The Fertility Show this 18 & 19th May. Get your tickets HERE